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Augusta & Co. is a concept in downtown Augusta that is a community hub rather than a traditional visitor center. To showcase the many facets of an evolving city and its life beyond the world-renowned Masters Tournament, the space features an art gallery, local marketplace, rotating themed displays, and a tasting bar hosted by local experts. The rich history and culture of the city are captured throughout the space through bold, custom-illustrated murals, and an identity that speaks to the goal of joining together old and new, local community and visitors. The space expresses the city’s complete identity, and creates a gracious, welcoming experience that sets a new tone for visitor centers across the country.
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@ Gensler | Art Director: Kathleen Allen | Interior Designer: Lainie Turkish | Graphic Designer: Koble Delmer | Project Manager: Christina Brady